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Cheap Trick & Armor Gold Cables  A partnership in legendary sound

Few bands have defined the sound of American rock like Cheap Trick. With a career spanning nearly five decades, their infectious energy, iconic hooks, and genre-defying style have earned them a place in the Rock and Roll Hall of Fame and the hearts of fans worldwide. But behind every unforgettable riff and electrifying performance lies the gear that makes it possible—and for Cheap Trick, that includes the unmatched quality of Armor Gold Cables.

Formed in Rockford, Illinois in 1973, Cheap Trick is best known for their classic lineup: Robin Zander (vocals), Rick Nielsen (guitar), Tom Petersson (bass), and Bun E. Carlos (drums). Bun was later replaced by Daxx Nielsen (Rick’s Son drums) in 2010. Robin Taylor Zander (Robin’s son, vocals, guitar) joined the band in 2014 The bands breakthrough came with the 1979 release of Cheap Trick at Budokan, a live album recorded in Japan that catapulted them to international fame. Hits like “I Want You to Want Me,” “Surrender,” and “Dream Police” became anthems of a generation.

Over the years, Cheap Trick has remained a force in rock music, releasing over 20 studio albums and touring relentlessly. Their sound blends power pop, punk, and hard rock, and their influence can be heard in bands ranging from Nirvana to Green Day.

Why Armor Gold Cables?

Armor Gold Cables is known for crafting custom-made, industrial-strength audio cables that deliver pristine sound and unmatched durability. Built in the USA, these cables feature:

  • 20 gauge, 41 strand oxygen-free copper conductors for pure signal transmission.
  • Polymer mesh outer layers used in aerospace applications for extreme protection.
  • Double-layer heat shrink for strain relief and plug stability.
  • Lifetime warranty against defects in materials or workmanship.

Armor Gold’s commitment to quality and tone makes them a natural fit for professional touring artists like Cheap Trick, who demand reliability and sonic excellence night after night.

Experience Cheap Trick on Tour in 2025

Cheap Trick continues to bring their high-energy performances to fans across the globe. Their 2025 tour schedule includes stops in:

  • Fri, Nov 14 – Grand Sierra Resort and Casino, Reno, NV
  • Sun, Nov 16 – Turlock Community Theatre, Turlock, CA
  • Tue, Nov 18 – Heart – Royal Flush Tour 2025, Anaheim, CA
  • Sun, Nov 23 – Heart – Royal Flush Tour 2025, Seattle, WA
  • Tue, Dec 2 – Heart – Royal Flush Tour 2025, Omaha, NE
  • Thu, Dec 4 – Heart – Royal Flush Tour 2025, Green Bay, WI
  • Fri, Dec 5 – The Sylvee, Madison, WI
  • Sun, Dec 7 – Vibrant Music Hall, Waukee, IA

The Armor Gold Connection

Cheap Trick’s relationship with Armor Gold Cables is built on trust, performance, and shared values, that started over 10 years ago. As seasoned musicians, they understand the importance of gear that works flawlessly under pressure. Armor Gold’s cables are not just accessories—they’re part of the band’s sonic identity.

On the road, Armor Gold cables help Cheap Trick maintain consistent tone across venues, from intimate clubs to massive arenas. Whether it’s Rick Nielsen’s explosive guitar work or Tom Petersson’s 12-string bass, Armor Gold ensures every note is delivered with clarity and punch.

Social Media Buzz

Armor Gold Cables frequently highlights their artist partnerships on social media, and Cheap Trick is no exception. Posts featuring backstage setups, gear breakdowns, and live performance clips showcase the band’s use of Armor Gold products.

On Instagram, fans can find photos of Rick Nielsen’s pedalboard wired with Armor Gold patch cables, tagged with #ArmorGoldArtist and #CheapTrickLive. Twitter shoutouts from the band’s tech crew praise the cables’ durability during long tours, and Facebook posts from Armor Gold celebrate Cheap Trick’s legendary status and their choice of gear.

These social media moments not only reinforce the partnership but also give fans a behind-the-scenes look at what powers the music they love.

🎶 Built for Legends

Armor Gold Cables isn’t just a brand—it’s a philosophy. Their cables are designed to be an extension of the artist, delivering sound that’s as bold and uncompromising as the musicians who use them. Cheap Trick’s endorsement is a testament to the brand’s reputation in the industry.

Whether you’re a touring professional or a weekend warrior, Armor Gold offers the same level of quality and reliability trusted by rock legends. Their Classic Line and Pro Line cater to different needs, but both deliver the same commitment to excellence.

🛒 Where to Get Yours

Fans and musicians alike can shop Armor Gold’s full range of products at armorgoldcables.com. From instrument cables to speaker and microphone cables, each product is handcrafted with precision and backed by a lifetime warranty.

Looking for something custom?

Armor Gold offers personalized cable creation to meet your exact specifications. Just fill out the form and unleash your true sound potential.

Cheap Trick & Armor Gold Cables  A partnership in legendary sound Read More »

Hal Selzer holding his bass

Hal B. Selzer: The Backbone of Joan Jett’s Sound and the Power of Armor Gold Cables

In the world of rock and roll, few bassists embody the grit, groove, and gear-savvy precision like Hal B. Selzer. Known for his thunderous low-end and unwavering stage presence, Selzer has become a cornerstone of Joan Jett and the Blackhearts’ live and studio sound. But beyond the spotlight, one of the secrets to his sonic success lies in a partnership with a brand that’s become synonymous with quality: Armor Gold Cables.

🎸 From Jersey Roots to Rock Royalty

Born in New Jersey, Hal B. Selzer carved his path through the music scene with a blend of punk ethos and classic rock sensibility. Before joining the Blackhearts, Selzer played with legendary artist Gary U.S. Bonds, contributing bass to the 2004 album Back In 20, including the track “Can’t Teach An Old Dog New Tricks” which is a duet with another Legend Bruce Springsteen. Watch it Here on Youtube

His journey with Joan Jett began as part of a lineup that has evolved over decades. Today, Selzer stands alongside guitarist Dougie Needles and drummer Michael McDermott, forming the rhythmic backbone of the Blackhearts. Together, they’ve toured globally, delivering the raw energy that defines Jett’s enduring legacy. From playing on the Broadway hit “Rock of Ages” to sitting in with the likes of Jon Bon Jovi or Alice Cooper, Hal’s contribution to music runs deep.

🖤 The Joan Jett Connection

Joan Jett, the “Godmother of Punk,” has been a trailblazer since her early days with The Runaways. Her solo career, launched in 1980 with the formation of Blackheart Records, gave rise to hits like “I Love Rock ‘n’ Roll,” “Bad Reputation,” and “I Hate Myself for Loving You.” Over four decades later, Jett remains a fierce force in rock, and Selzer plays a vital role in keeping that fire alive on stage. [Joan Jett…ss routine]

In a recent interview, Jett reflected on her band’s dynamic: “I’m just blessed to be a conduit for [the music]… Hal brings a grounded energy to the band that lets me soar”. Their chemistry is evident in every performance, whether it’s an intimate venue or a stadium packed with thousands. [Joan Jett…ss routine]

Lisa Bouchelle and Hal B. Selzer share a dynamic musical relationship rooted in their mutual passion for Americana-infused rock and empowering lyrical themes. Hal collaborated with Bouchelle on the track “Along For The Ride,” which also features Tommy Kessler of Blondie.  This song is part of Bouchelle’s critically acclaimed album Jump In!, a project celebrated for its uplifting messages and genre-blending sound.

His collaboration with Lisa Bouchelle has produced more than just memorable music—it’s sparked creative projects that resonate beyond the studio. Hal produced Lisa’s hit single “Love Is For The Making,” a track that climbed to #17 on the Billboard A/C chart and found new life on Netflix’s “Virgin River,” amassing over 2.7 million YouTube views and counting.

But their partnership isn’t confined to music. Together, Hal and Lisa have taken their talents to television, with Hal stepping into the producer’s role for Lisa’s show “Rock Star Kitchen.”This venture blends their love of music and storytelling, bringing fans behind the scenes for a taste of rock and roll life—one episode at a time.

You can watch the official music video for “Along For The Ride” here:

You can watch the official music video for “Love is for the Making” here:

Check out Lisa’s show “Rock Star Kitchen here:

🎤 2025 Tour Highlights

Joan Jett and the Blackhearts are currently on the “It’s a Nice Day To… Tour Again!” with Billy Idol, a reunion of punk legends that’s electrifying audiences across the U.S. The tour kicked off in April and resumed in August, with stops at iconic venues like Madison Square Garden, Red Rocks Amphitheatre, and the Greek Theatre in Berkeley. [Joan Jett…t Archives]

Earlier this summer, the band also held a residency at Las Vegas’ House of Blues, where Jett curated a setlist spanning her entire discography. “We picked out songs from every album and ran through a bunch of them,” she said. “Some I’d never done live before, like ‘Lie to Me,’ and it worked out really well”. [Joan Jett…ss routine]

Armor Gold Cables owner Mark Zastrow with Hal Selzer

🔌 Armor Gold Cables: The Unsung Hero

Behind every great performance is great gear, and for Hal B. Selzer, that means Armor Gold Cables. Known for their durability, low noise, and pristine tone, Armor Gold has become a trusted name among elite musicians. Their cables are handmade in the U.S.A. and used by legends like Jeff Beck, Nancy Wilson, and Reeves Gabrels of The Cure. [Artists Ne…old Cables]

Selzer’s relationship with Armor Gold is more than just endorsement—it’s a partnership built on shared values of craftsmanship and reliability. In a 2022 Facebook post by Armor Gold, Selzer was featured backstage with Joan Jett and the Blackhearts at Minute Maid Park, tagged with hashtags like #armorgoldcables and #thestadiumtour. [@captainha…| Facebook]

The post read:

“@captainhal1 Hal B Setzer with @joanjett and the Blackhearts. #thestadiumtour #joanjettandtheblackhearts #joanjett #armorgoldcables @armorgoldcables” [@captainha…| Facebook]

This social media shoutout not only highlighted Selzer’s role in the band but also reinforced Armor Gold’s reputation as the cable of choice for serious touring musicians.

🧠 Why It Matters

For a bassist like Selzer, tone is everything. The bass must be felt as much as heard, and any interference—be it hum, crackle, or signal loss—can derail a performance. Armor Gold’s cables offer the kind of consistency that professionals demand, especially on grueling tour schedules.

Selzer’s use of Armor Gold is a testament to his attention to detail. Whether laying down grooves in the studio or shaking amphitheaters with Jett, he relies on gear that won’t let him down. It’s this commitment to excellence that makes him not just a bassist, but a craftsman of sound.

🧵 Threads of Legacy

Hal B. Selzer’s story is one of quiet mastery. He may not be the face on the album cover, but his influence is felt in every note. His partnership with Joan Jett is built on mutual respect and musical synergy, and his choice of Armor Gold Cables reflects a deeper philosophy: that great music starts with great tools. As the 2025 tour rolls on, fans can expect more blistering basslines, more unforgettable shows, and more behind-the-scenes moments where Selzer’s gear—and grit—shine through.

Hal B. Selzer: The Backbone of Joan Jett’s Sound and the Power of Armor Gold Cables Read More »

Billy Morrison: Strings Attached – A Tribute to Rock, Relationships, Art and Resilience

Exploring Morrison’s legacy, his Artwork and his partnership with Armor Gold Cables 

Introduction: Billy Morrison’s Unwavering Influence in Rock Music

If you’ve ever sat in a packed venue, feeling the electric pulse of a guitar riff cut through the haze, chances are you are feeling the same creative pulse that fuels Billy Morrison. From London’s gritty punk scene to the world’s biggest rock stages, Morrison has established himself as one of the most versatile and respected guitarists of his generation. Best known for his work with Billy Idol and as a close collaborator with Ozzy Osbourne, his best friend, Morrison’s career is a testament to dedication, adaptability, and, above all, a passion for music and art that never fades. 

Beyond his musicianship, Morrison is recognized for his openness, his support of emerging talent, and his commitment to quality—both in artistry and in gear. Among the brands he’s partnered with, Armor Gold Cables stands out, not only as a practical choice but as a symbol of his pursuit of excellence.  

Photo by Jane Stuart @ janestuartphotos

Billy Morrison and Armor Gold Cables: The Power Behind the Sound

In the world of guitar gear, cables might seem like small details, but for a professional like Billy Morrison, every link in the chain matters. That’s why his partnership with Armor Gold Cables has garnered attention among guitar enthusiasts and industry insiders alike. 

Armor Gold Cables are renowned for their durability, clarity, and reliability—a trifecta that matches Morrison’s own standards. On social media, Morrison has been vocal about his appreciation for the brand. In a recent Instagram post, he shared, “If you want your sound to be as true as your playing, Armor Gold is the only way to go. I’ve used them on stage and in the studio. They just don’t let me down.” This endorsement resonates with guitarists who know that tone and reliability can make or break a performance. 

The partnership isn’t just about product placement. Morrison has participated in Armor Gold’s promotional campaigns, offering insights into his setup and sharing tips for achieving professional-level sound. His involvement highlights how serious musicians rely on trusted gear—and how that trust translates to better music for fans.

Photos by Jane Stuart @janestuartphotos

Billy Morrison: The Artist Behind the Music

Photo Credit: Jane Stuart @janestuartphotos

Billy Morrison’s creative drive extends far beyond the stage—he is an accomplished visual artist whose work has been showcased in galleries across Los Angeles, New York, and Europe. According to his official website (www.billymorrisonart.com) Morrison’s paintings are a reflection of his unique perspective on modern life, blending bold colors and striking imagery to evoke emotion and provoke thought. He often draws inspiration from pop culture, music, and personal experiences, resulting in pieces that are both visually captivating and deeply personal.  

Morrison describes art as a vital outlet, stating that painting allows him to channel his energy and explore ideas that might not fit within the confines of traditional songwriting. His commitment to artistic expression has earned him recognition not only from fans of his music but also from collectors and critics in the art world. Morrison’s dual passion for music and art demonstrates his belief that creativity knows no boundaries, and it’s this openness that continues to inspire those around him.  

Photo Credit: Jane Stuart @janestuartphotos

Billy Morrison and Ozzy Osbourne:
A Bond Forged in Music

The connection between Billy Morrison and Ozzy Osbourne runs deep. Their paths first crossed in the late 1990s, when Morrison met Osbourne at a party. The immediate bond that the two of them felt eventually spanned close to three decades. Over the years, their close friendship crossed over into successful musical collaborations, a radio show and various onstage performances with Morrison’s other band, Royal Machines.  

Morrison has often spoken about Ozzy’s influence on his career and life. In interviews, he has described Ozzy as “more than just an icon—he’s a mentor and a friend.” Their relationship extended beyond music, with Morrison frequently citing Ozzy’s wisdom and humor as sources of inspiration. “Ozzy taught me that chaos can be creative,” Morrison once tweeted, “and that staying true to yourself is the only way to survive in this business.” 

“Crack Cocaine” was released in 2024 on Morrison’s solo album, “The Morrison Project” and the song featured Ozzy Osbourne and Armor Gold Artist guitarist Steve Stevens. The song received massive airplay and was embraced by Ozzy’s fans and it took the No. 1 spot in the Active Rock charts, with the video garnering over 7 million views so far.  

Gods of Rock n Roll” is a powerful ballad released in early 2025 and also featured Osbourne and Stevens with Osbourne’s vocals backed by the Budapest Scoring Orchestra, a high school choir, and Armor Gold Artist guitarist Steve Stevens. It resonated strongly with fans, climbing to No. 8 on Billboard’s Mainstream Rock chart, and was later followed by a stripped-down orchestral mix released in July 2025. 

Upcoming Tour Dates: where to Catch Billy Morrison on the Billy Idol Tour

  • Sep 3 (Wed) — Morrison, CO — Red Rocks Amphitheatre. Billy Idol 
  • Sep 5 (Fri) — Salt Lake City, UT — Utah First Credit Union Amphitheatre. Billy Idol 
  • Sep 12 (Fri) — Palm Springs, CA — Acrisure Arena. Billy Idol 
  • Sep 14 (Sun) — Berkeley, CA — Greek Theatre. Billy Idol 
  • Sep 17 (Wed) — Wheatland, CA — Toyota Amphitheatre. Billy Idol 
  • Sep 19 (Fri) — Ridgefield, WA — RV Inn Style Resorts Amphitheater. Billy Idol 
  • Sep 20 (Sat) — Seattle, WA — Climate Pledge Arena. Billy Idol 
  • Sep 23 (Tue) — Chula Vista, CA — North Island Credit Union Amphitheatre. Billy Idol 
  • Sep 25 (Thu) — Inglewood, CA — The Kia Forum. Billy Idol 
  • Sep 28 (Sun) — Las Vegas, NV — MGM Grand Garden Arena (special guest for The Who’s final U.S. tour date). Billy Idol 
  • Oct 25 (Sat) — Santiago de Querétaro, MX — Autódromo de Querétaro. Billy Idol 
  • Nov 8 (Sat) — São Paulo, BR — Vibra. Billy Idol 
  • Nov 12 (Wed) — Curitiba, BR — CAP Amphitheatre. Billy Idol 
  • Nov 15 (Sat) — Buenos Aires, AR — Movistar Arena. Billy Idol 
  • Nov 18 (Tue) — Santiago, CL — Movistar Arena. Billy Idol 
  • Nov 22 (Sat) — Lima, PE — Arena 1. Billy Idol 
  • Nov 25 (Tue) — Bogotá, CO — Movistar Arena. Billy Idol 
  • Nov 30 (Sun) — Mexico City, MX — Estadio Harp. Billy Idol 

Tickets and VIP packages are available through official outlets. Morrison has promised “a show that will honor the past, celebrate the present, and look forward to the future.”

Social Media Quotes: Morrison on Armor Gold Cables and Ozzy Osbourne

Billy Morrison’s social media presence is as authentic as his music. Here are some recent quotes that offer insight into his mindset:

  • On Armor Gold Cables:“Your gear is your voice. Armor Gold Cables make sure mine is never lost in the mix. Thanks for keeping the signal strong!”
  • On Armor Gold’s Durability:“I’ve stomped on these cables night after night, and they never fail. Armor Gold is the real deal.”
Be sure to catch Billy Morrison live on the Billy Idol Tour, follow his updates, and keep listening: the story of Billy Morrison is far from over. 

Billy Morrison: Strings Attached – A Tribute to Rock, Relationships, Art and Resilience Read More »

Mark Mackay Hits the Road with Armor Gold Cables: A Tour-Ready Partnership

When it comes to delivering electrifying performances and authentic storytelling, few artists do it quite like Mark Mackay. A seasoned singer-songwriter and guitarist, Mark has carved out a reputation for blending country roots with rock-and-roll energy. As he embarks on his 2025 tour, one piece of gear remains a constant in his setup: Armor Gold cables.

The Artist: Mark Mackay’s Musical Journey

Mark Mackay’s music is a heartfelt blend of Americana, country, and rock, drawing inspiration from legends like Tom Petty and Keith Urban. With a voice that resonates with sincerity and guitar chops that command attention, Mark has built a loyal fanbase across the U.S. His performances are known for their energy, musicianship, and connection with the audience—qualities that demand reliable gear.

Whether he’s playing a solo acoustic set or leading a full band, Mark’s commitment to sound quality is unwavering. That’s where Armor Gold comes in.

Why Armor Gold?

Armor Gold cables are known for their durability, clarity, and road-tested reliability. Designed with a rugged braided exterior and gold-plated connectors, these cables are built to withstand the rigors of touring while delivering pristine signal quality. For an artist like Mark, who performs night after night in venues ranging from intimate clubs to large outdoor festivals, having dependable gear is non-negotiable.

On the Armor Gold website, Mark is featured among a roster of respected artists who trust the brand to deliver consistent performance. His endorsement isn’t just a marketing move—it’s a reflection of his real-world experience with the product.

Tour Highlights: Where to Catch Mark Mackay in 2025

His 2025 tour is already in full swing, with stops across the country that showcase his dynamic stage presence and musical versatility. Here are some of the key dates:

  • August 1 – Blue Gate Performing Arts Center, Shipshewana, IN
  • August 8 – New Waterford Amphitheater, New Waterford,
  • August 21 – Uptown Theater, Kansas City, MO
  • August 27 – Downtown Summer Jam, Great Falls, MT

These shows offer fans a chance to experience Mackay’s music live—and to see Armor Gold cables in action, delivering the tone and reliability that professionals demand.

Behind the Scenes: Gear That Works as Hard as the Artist

Touring is tough on equipment. From constant setup and teardown to unpredictable weather and travel conditions, gear takes a beating. That’s why his choice of Armor Gold cables is so significant. These cables are engineered to handle the demands of the road without compromising on sound.

The braided outer jacket resists tangling and fraying, while the gold-plated connectors ensure a clean, noise-free signal. For guitarists, that means no crackles, no dropouts—just pure tone. And for Mark, whose performances often include both electric and acoustic guitar work, that reliability is crucial.

Fan Reactions: A Shared Experience

Fans who’ve attended Mark’s recent shows rave about the energy and musicianship he brings to the stage. One fan at the Mclver Rodeo Arena in Truckee, CA, described the performance as “amazing,” noting his skill on both piano and guitar. Another in Nashville praised the band’s tight sound and standout performance 

These reactions underscore the importance of having gear that supports—not hinders—an artist’s Mark to connect with the audience. Armor Gold cables are part of that equation, helping to deliver consistent, high-quality sound wherever he plays.

The Bigger Picture: Supporting Independent Artists

Armor Gold’s commitment to quality doesn’t stop at their products. By partnering with independent and touring artists like Mark, the company supports the broader music community. These partnerships are built on mutual respect and shared values—durability, authenticity, and a passion for great sound.

For fans, knowing that an artist uses the same gear on stage that’s available to them at home adds a layer of connection. It’s not just about the music—it’s about the tools that make the music possible.

Final Thoughts: A Tour Worth Following

As Mark Mackay continues his 2025 tour, fans can expect unforgettable performances powered by passion, talent, and gear that’s built to last. Armor Gold cables are more than just accessories—they’re a trusted part of his musical journey.

Whether you’re a longtime fan or discovering his music for the first time, catching a live show is the best way to experience what makes Mark Mackay—and his partnership with Armor Gold—so special.

Mark Mackay Hits the Road with Armor Gold Cables: A Tour-Ready Partnership Read More »

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